J Raphael
Founder, CANGRO
Joe Raphael is the Founder and Chief Revenue Officer of CANGRO, a Sydney-based revenue-first HubSpot Solutions Partner. He has spent more than 25 years in international sales leadership, including scaling Revenue.io's international business from zero to USD $5.1M ARR, and now works with founders, CROs and heads of sales and marketing to fix the strategy before touching the CRM. He writes about go-to-market strategy, sales and marketing alignment, and building revenue systems that actually get used.
Articles by J Raphael
- Sales Strategy
How to Build a Scalable Sales Pipeline from Scratch
Learn the essential steps to create a sales pipeline that grows with your business and delivers consistent results quarter after quarter.
- HubSpot
Why Your HubSpot CRM Isn't Delivering ROI (And How to Fix It)
Most businesses only use 20% of HubSpot's capabilities. Discover the common pitfalls and how CANGRO helps unlock your CRM's full potential.
- Leadership
The On-Demand Sales Leadership Model: A Game Changer for SMBs
Fractional sales leadership is transforming how small and mid-size businesses compete. Here's why on-demand executives are the future.
- RevOps
5 Revenue Operations Mistakes Costing You Growth
Revenue operations alignment is critical for scale. We break down the five most common mistakes and actionable fixes.
- Marketing
Demand Generation vs Lead Generation: What's the Difference?
Understanding the distinction between demand gen and lead gen is key to building a modern marketing strategy that actually converts.
- Sales Strategy
How to Define Your Ideal Customer Profile (ICP) in 2026
A well-defined ICP is the foundation of every successful go-to-market strategy. Here's our step-by-step framework.
- RevOps
Customer Journey Mapping: The Complete Guide
Map every touchpoint from awareness to advocacy. Learn how journey mapping can unlock hidden revenue opportunities.
- Sales Strategy
Building a Winning Sales Playbook for Your Team
A sales playbook ensures consistency and performance. Here's what to include and how to roll it out effectively.
- HubSpot
HubSpot Onboarding: What to Expect and How to Prepare
Getting started with HubSpot can be overwhelming. Our onboarding guide walks you through what to expect at each stage.